However, for now, Snap tells me there won’t be any ads on the Snap Map. These new ways to surface content could earn Snapchat more money by getting users to watch more Snaps, even if they’re not trying to meet up with friends. Snap tells me that Snap Map is designed for enhancing connections between people and their closest friends - engagement that makes up nearly 60 percent of interactions on Snapchat according to data from Sparkler that was commissioned by Snap. You also can see “heat” colors on the Snap Map to see where lots of Snaps are being uploaded, which might indicate a concert or big event from which you’d want to explore Snap Stories. Users can submit Snapchat Story posts to Our Story to be eligible for their content to appear to non-friends for around 24 hours. Outside of the location-sharing element, Snap Map also gives users an alternative way to discover Story content beyond the well-worn Stories feed and the powerful but buried Story Search feature. Snapchat automatically picks an ActionMoji for you based on your location, time of day and other factors. Tapping on their “ActionMoji” BitMoji avatar opens their Story to show what they’re up to, or lets you message them directly to make meetup plans. From there you can scroll around to see where friends are in your city or around the world. To access the Snap Map, you pinch on your Snapchat camera home screen. Alternatively, location sharing is turned off by default and you can leave it that way to just lurk, watching what friends are up to. When you open Snapchat once you have access to the feature, you can choose to share your location with all your friends, a few friends you select or you can disappear from the map at any time by going into Ghost Mode or not opening Snapchat for a few hours. “We’ve built a whole new way to explore the world! See what’s happening, find your friends, and get inspired to go on an adventure!,” Snap writes on its blog. It’s rolling out today to all iOS and Android users globally. Snap Map lets you share your current location, which appears to friends on a map and updates when you open Snapchat. Snapchat’s next big feature wants to get you to meet up with friends in real life rather than just watching each other’s lives on your phones.
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